What Lengths We Go To For Coffee !

I spent quite a bit of time today working on roasters…yes, roasters. Most people have 1 roaster, however, when you’re planning to attend the Canadian Coffee & Tea Show things get complicated.

We’ve been asked to head-up 2 educations sessions on where we think the traditional coffee house is going and what we think is this….‘The Roastery Cafe is the next evolution of the coffee house’. No longer should people settle for stale coffee when they can get a fresh one for the same price…well, that unless of course you’re ‘M_C_F_’ and can give coffee away free…which pulls into question: If you think you’re coffee is good, why ARE you giving it away ?

West Coast Sunset with Coffee in hand.

The whole idea of the coffee house was to provide a place for lively community discussion, however, along the way many people have forgotten that coffee is the catalyst, and stale coffee leads to stale discussion (remember that). People who drink stale coffee likely offer stale conversation (another thing to be aware of).

Ahh…the West Coast….nothing like it.

Public Displays of Affection

Not everyone is comfortable with public displays of affection…however, have you ever witnessed someone just diggin’ their coffee in this way ? For whatever reason society has continually gone back and forth on whether or not we should or should not ‘get personal’ in public. What do you think ?  yes or no on the personal PDA ?

The one stable relationship in our lives…

No matter your view of personal PDA’s, the love of fresh coffee continues. What kind of world would it be without some affection ?  Love a coffee with a close friend this B.C. Day.

[Roasting Costa Rican, Peruvian, Sumatra coffees today…short roast day.]