I spent quite a bit of time today working on roasters…yes, roasters. Most people have 1 roaster, however, when you’re planning to attend the Canadian Coffee & Tea Show things get complicated.
We’ve been asked to head-up 2 educations sessions on where we think the traditional coffee house is going and what we think is this….‘The Roastery Cafe is the next evolution of the coffee house’. No longer should people settle for stale coffee when they can get a fresh one for the same price…well, that unless of course you’re ‘M_C_F_’ and can give coffee away free…which pulls into question: If you think you’re coffee is good, why ARE you giving it away ?
The whole idea of the coffee house was to provide a place for lively community discussion, however, along the way many people have forgotten that coffee is the catalyst, and stale coffee leads to stale discussion (remember that). People who drink stale coffee likely offer stale conversation (another thing to be aware of).